All terms

Glossary

Lead Capture Page

A page built to convert visitors into leads by collecting contact details, usually in exchange for a freebie or offer preview.

Last updated July 21, 2026 · 1 min read

Definition

A lead capture page is broader than a squeeze page — it may include a video, testimonials, or bullet points, but the core mechanic is the same: give something to get an email (and sometimes a name or phone number) in return.