Last updated July 21, 2026 · 1 min read
Definition
Text ads strip visuals entirely, relying on a punchy headline within a character limit to earn a click. Text ad exchanges rotate members' ads to each other the same way banner exchanges rotate images.
Why it matters to marketers
Because there's no image to lean on, the headline carries the entire ad — write it like a subject line, not a slogan. Text ads also load faster and clear spam filters more easily than image-heavy banners, which is part of why safelists still favor them.