Last updated July 21, 2026 · 1 min read
Definition
A banner exchange displays members' image ads on other members' pages. Participation usually requires showing others' banners to earn the credits spent on your own impressions.
Creative notes
Use standard sizes, HTTPS hosting, and skim-friendly designs. Soft branding often beats hard pitches on exchange traffic.
Measurement
Track on-page conversions. Cheap impressions that never opt in are still expensive.