Last updated July 21, 2026 · 1 min read
Definition
Domain age is the time elapsed since a domain was first registered (or first used continuously for the current site), checkable through any public WHOIS lookup.
Why it matters to marketers
This niche has a high churn rate — sites launch, get traction, then quietly shut down within a year. An older, continuously active domain is a reasonable (though not perfect) signal that a traffic exchange or safelist has staying power, worth weighing alongside the last verified date before you invest time building credits or a downline there.