Last updated July 21, 2026 · 1 min read
Definition
A link rotator distributes clicks from one public URL across several destination URLs — randomly or by rules — so you can promote many offers without changing your ad creatives.
Good uses
Offer testing, backup destinations when a program goes down, and simplifying ads that would otherwise need constant URL edits.
Setup tip
Document every destination in the rotation and re-check them after affiliate or funnel changes.